Tag Archives: Marketing

Wreck-It Ralph’s 8 Bit Lane hits Brick Lane…

17 Jan

Screen Shot 2013-01-17 at 12.32.59

So yesterday I managed to catch a screener of the Oscar nominated animated film Wreck-It Ralph. It was absolutely fantastic and well worth the praise it’s currently getting. I’m writing a review on the film in more detail shortly, but I wanted to share with you the genius marketing campaign Disney has produced for the film.

Last weekend in London’s Brick Lane, Disney transformed the streets into an 80’s computer game in this incredibly clever installation. Check out the video below to see how it was all done!

8 Bit Lane also showcased the world’s first Blipp-able building using Blippar’s visual discovery app. When Wreck-It Ralph fans ‘Blipped’ The Nicelanders house on the wall, the house emerged in 3D and they were invited to play a game featuring Ralph himself.

A little bit about the film itself….

“Wreck-It Ralph” takes moviegoers on a hilarious, arcade-game-hopping journey in which Ralph (voice of John C. Reilly)—tired of being overshadowed by Fix-It Felix, Jr. (voice of Jack McBrayer), the “good guy” star of their game—sets off on a quest to prove he’s got what it takes to be a hero.

“Wreck-It Ralph” features cameos from both classic and modern real-life games. Lending their voices, among others, are Roger Craig Smith (Ezio from franchise “Assassin’s Creed”) as Sonic the Hedgehog, and from “Street Fighter”—Reuben Langdon (“Street Fighter”) as Ken, Kyle Hebert (“Street Fighter”) as Ryu, and Gerald Rivers (“Street Fighter”) as M. Bison.

Great work Disney, and everyone, when Wreck-It Ralph hits cinema screens, I urge you to go watch, it is  fab!


The Wig Party 2011 – Giving to a good cause

2 Oct

This weekend, wowzas what a busy one! As I write this I’ve just returned from presenting on the red carpet for Leicester Square TV (follow them at @lsqtv) at the UK premiere for Johnny English Reborn – more on that tomorrow!

What I want to write about today is something which surprisingly really enlightened me. On Saturday night I presented at The Wig Party 2011. (http://www.wigparty.org/) At first I was slightly dubious, not a huge brief to go with this one, and being the stickler for detail that I am, I like to be prepared, never the less I thought lets give it a go… I’m glad I did.

The Wig Party is probably the most outrageous party of the year, its (as of this year) based in 1 Mayfair a fantastic church conversion turned party venue. It raises a huge amount of money for the National Aids Trust as well as raising awareness for HIV and Aids in the UK. Everyone involved is a volunteer, from the celebrity presenters (Tim Vincent) and judges (Jason Gardner, Boy George, Ben Cooke) giving up their time through to the dancers, bar staff, PR, Marketing and the wonderful Tattinger Champagne which sponsored the event!

The premise is simple: wear a wig to the event, enter yourself in the pageant, raise money, have a great night and embrace your inner drag queen – and boy there were plenty! It was fantastic. My role, was to go around, interview the organisers, the celebrities, the partakers and the guests and capture the essence of the evening. It was mad, bad and full of fun and something that I hope to do more of in the future. From a presenting point, I was in my element, everyone I talked to was in fantastic spirits, keen to raise as much cash as they can for a great cause and were dressed in possibly the most amazing fancy dress I have ever seen, the effort really made the atmosphere electric!

For now you’ll see I’ve posted a couple of taster picks, but as soon as the final edit is finished I’ll post again and I encourage you all to share the video, book your tickets for next year and give if you can to the National Aids Trust, a truly brilliant cause.

Many thanks for reading and if you need more information on this great cause, see below…