Wreck-It Ralph’s 8 Bit Lane hits Brick Lane…

So yesterday I managed to catch a screener of the Oscar nominated animated film Wreck-It Ralph. It was absolutely fantastic and well worth the praise it’s currently getting. I’m writing a review on the film in more detail shortly, but I wanted to share with you the genius marketing campaign Disney has produced for the film.

Last weekend in London’s Brick Lane, Disney transformed the streets into an 80’s computer game in this incredibly clever installation. Check out the video below to see how it was all done!

8 Bit Lane also showcased the world’s first Blipp-able building using Blippar’s visual discovery app. When Wreck-It Ralph fans ‘Blipped’ The Nicelanders house on the wall, the house emerged in 3D and they were invited to play a game featuring Ralph himself.

A little bit about the film itself….

“Wreck-It Ralph” takes moviegoers on a hilarious, arcade-game-hopping journey in which Ralph (voice of John C. Reilly)—tired of being overshadowed by Fix-It Felix, Jr. (voice of Jack McBrayer), the “good guy” star of their game—sets off on a quest to prove he’s got what it takes to be a hero.

“Wreck-It Ralph” features cameos from both classic and modern real-life games. Lending their voices, among others, are Roger Craig Smith (Ezio from franchise “Assassin’s Creed”) as Sonic the Hedgehog, and from “Street Fighter”—Reuben Langdon (“Street Fighter”) as Ken, Kyle Hebert (“Street Fighter”) as Ryu, and Gerald Rivers (“Street Fighter”) as M. Bison.

Great work Disney, and everyone, when Wreck-It Ralph hits cinema screens, I urge you to go watch, it is  fab!

Tags: 3D, 8 Bit Lane, 80's computer games, Animated Film, Assasins Creed, Blippar, Brick Lane, digital, Disney, Film, Film Critic, Film Review, Jack McBrayer, John C Reilly, Marketing, Marketing Campaign, Movie, Oscar Nominated Animation, Oscars, rebecca perfect, Street Fighter, The Nicelanders, visual discovery, Wreck It-Ralph